Still mountain lake at dusk with rings spreading across dark water
For owners and private equity

Build the company a buyer would pay more for.

Pallaward helps owners who have hit a ceiling simplify how the business runs, put AI and systems under it that scale, and produce numbers a buyer will trust. It pays off whether you sell in two years or never.

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Jordan Thayer
Jordan Thayer · Founder · Nashville, TN

I've been on the executive team for two sales of the same company: first for the founder who built it, then for the private-equity firm that bought it. Along the way I led the integration of an acquisition, co-led a full ERP migration, and built the AI system that runs my own week. Now I do that work for owners ready to grow past doing everything themselves.

Every decision still runs through you.

The business can't grow past your calendar.

Let's build one that can.

Where I help

Four kinds of work, one goal: a business that runs without you in every meeting.

Sale readiness

Get ready to sell

Clean books, documented processes and a team that can run the place. Buyers discount every one of these when it's missing.

Operations

Operating model and integration

Shared services, clear ownership, and bringing an acquired company onto one way of working.

ERP and systems

One set of numbers

Connecting the systems you already run, and choosing, vetting and implementing new ones when the business outgrows them.

AI

AI that pays for itself

Taking the repetitive work off every team, measured against what it returns.

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What I believe

I'd rather simplify a process than automate its complexity.

Processes don't have to be perfect; they have to create value. Every change I make is measured against revenue, margin and cash.

How an engagement runs

Simplify first. Then build the systems underneath.

  1. 01

    Diagnose

    Before I recommend anything, I learn the business from the inside: its people, its processes and its platforms. You get a list of what's costing you time, cash and margin, ranked by what fixing it returns.

  2. 02

    Simplify

    Cut steps before automating any: hand-offs nobody needs, approvals that wait on you, reports nobody reads. A simpler process is cheaper to run, easier to train and easier to sell.

  3. 03

    Systematize

    Then I connect the systems you already have or identified as needed, and add reporting and AI where they pay, so the work runs the same way every time. You get one set of numbers everyone trusts, including a buyer.

  4. 04

    Hand off

    Your team runs it, and knows why it works. I stay on call, not on payroll.

Start a conversation

Tell me where the business is stuck. I'll tell you what I'd fix first.

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There is no way Knuckleball would have advanced to the stage it is without Jordan.
Nathan PughFounder and CEO, Knuckleball